Creating imagery for the Best Before Extended collection, I collaborated with Berlin based fashion designer Esther Perbandt. Her avantgarde label can be characterised by unexpected tailoring and a casual, yet strictly graphic style. Androgynous silhouettes are blurred with deconstructed details and elements of classical menswear. Therefore, Esther’s distinctive fashion corresponds well with the Best Before jewellery pieces that also combine a unisex appearance with storytelling aspects of consumption and depletion of resources. Shot in an old wind tunnel in Berlin, the location also emphasises on an industrial science fiction aesthetic.